I read this article about NiRA’s presentation at the Nigeria Internet Group’s annual conference and was amused at how they addressed everything else but the elephant in the room.
A summary of their presentation is that they were looking forward to broadband penetration and cheaper internet, to spur online growth, meaning slow internet and broadband penetration were inhibitors to online businesses. On that, they were bang on the money.
Then they go on to plug their services:
“We, at NiRA, provide the opportunities and encourage Nigerians to own .NG domain names. Domain names are available on ten (10) zones ( .ng, .com.ng, .org.ng, .net.ng, .edu.ng, .sch.ng, .i.ng, .mil.ng, .mobi.ng and .name.ng). We operate the 3R Model (Registry, Registrar and 3 Registrant) so you can only purchase .NG domain names via NiRA Accredited Registrars.
“With .NG domain name, this provides Nigerian businesses the opportunities to be recognized on the Internet and for our local content to be projected to the world”.
Which is fine too really.
However, I’m just here wondering what part of pricing a .ng domain at roughly $100 “encourages Nigerians.” to get on the internet and identify themselves as Nigerian princes ready to do business with the rest of the world. At that price, it won’t happen today or ever. Best bet to gaining traction is to give them out for as close to free as possible, and hope it gets mass adopted.
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