A bunch of smartphones have been coming out from the woodwork recently and it seems like one comes out every week. Every company and its grandma wants to get into the space and usually one wouldn’t give them a second glance and stick with the usual guys (Samsung, HTC et al). There seems to be a paradigm shift in the industry recently that is making these new offerings from companies such as Infinix, Tecno, Innjoo and so many more so such more compelling. The reason for this shift could be attributed to one major factor: Cost.
These days, consumers care less about gimmicks that giants such as Samsung put on their devices to justify slapping a high price tag on them. Indeed, you can notice this in the fact that Samsung has stopped advertising features such as Smart Stay and Smart this and Smart that because these simply do not sell phones anymore. Most people simply do not need a 20 plus megapixel camera or an S-Pen. They don’t need a 1080P screen on their phones, talk less of a 2K or 4K screen (I for one cannot tell the difference between 1080P and 2K, I just know my 2K Note 4 sucks up mucho mucho batteries!) They simply want a fast enough phone that has decent sound, great signal reception, has a large screen for viewing videos, a battery that lasts and dual sim support and at cheaper cost than what they would have gotten other popular handsets. Enter formally unpopular phone manufacturers such as ZTE, Huawei, Lenovo and such companies such as Infinix, Innjoo and Tecno who have set up shop in Nigeria offering the regular user just what they need, at a fraction of what they would have gotten from a premium OEM. Even big companies such as Motorola have gotten into the cheap yet great handset game with their bestsellers, the Moto G and the Moto E.
Having a cheap price tag used to be associated with a cheaper build, and cheaper feel and substandard experience. Thank goodness for the dip in cost of materials and manufacturing and to a large extent, China that these screens and silicon parts can be bought for cheap, thus leading to premium feeling, less costly products. The smartphone market is gradually starting to look like the flatscreen TV market, whereas TV’s that could only be purchased at a six figure price tag, can now be gotten at way less than that now. Look at the afore-mentioned Moto G, Moto E, Asus Zenfone, Infinix Hot 2 which sold out on Jumia in day one of release and so many more awesome handsets, costing less than $350 or N20,000 to N30,000 as the case may be. Use these phones and you wonder why indeed you would shell out 100,000k plus to purchase a handset that will become obsolete as soon as you tear the packaging, because the latest version of it just came out. I, personally, like the rise of these reasonable handsets and await the death of pointlessly priced handsets. Bye, Felicia.
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